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Operative Effectiveness vs Strategy

For a long time now, Strategy has become a buzz word in management. Managers have been deploying various practices in the name of Strategy.  Flexibility to respond to changing business environment, benchmarking competitors' best practices to achieve best practice for self, cost effectiveness through various cost management approaches such as outsourcing and so on. Unfortunately, what should be called as operative effectiveness is termed as strategy and has thus failed to translate into sustainable profitability options.  Operational effectiveness is necessary in business to ensure sustainability but this is often temporary. Operative effectiveness means performing the business functions - functions relating to creating producing, selling, delivering products and services - faster, cheaper, with fewer inputs and less defects as compared to peers or competitors. While it is important for businesses to attain operational effectiveness, these can be easily emulated by othe...