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Apple Inc beats its own record in Market Capitalisation - crosses $700 billion

Apple Inc (NASDAQ:AAPL) beat its own record in highest market capitalisation by crossing USD 700 billion markon November 25th, 2014.

The shares of the company recently touched USD 118 taking its market capitalisation to a new record high of USD 701 billion. It is already the largest company in the world by market capitalisation. The second largest company Exxon Mobil Corp (XOM) now trails at a market capitalisation of USD 405 billion.

The company's CEO Tim Cook has continued to focussed on innovation just like Steve Jobs and has steered the company towards new highs. This has resulted in a 12.4% increase in revenues to USD 182 billion (ttm). Higher valuation for the company is also justified through its high Profit Margin of over 21% and a Return on Equity of 33.6% [Source: Yahoo Finance, 25-Nov-14].

At the product level, the markets have cheered the larger screen iPhones and slimmer iPads launched in September and October respectively. Competing with Samsung, Apple is planning to release a smartwatch next year and is already into mobile payment systems through its "Apple Pay".

Though the competition from Samsung has been intense in the mobile phones segment, Apple seems to be on track to remain at the number 1 slot.


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